The issue of mis-sold Perceived Parenthood Ideology or PPI was very widespread in the western world.
It came to light aroud 2011 that groups of ‘parental influencers’ (commonly referred to as ‘they’) in both Ireland and the UK had been pushing PPI to people who had ‘no need for it’ or ‘could not benefit from it’.
Being a stay at home dad and dad blogger I’m part of many Facebook dad groups and parenting Instagram communities and it’s clear to me that as schools wind down for their summer breaks that this is ‘Sports Day Season’. I see all the lovely pictures of kids racing and holding up medals. Lovely, smiley, happy kids.
Social media does that though, doesn’t it? No one shares a photo of an apprehensive child, no one shares a photo of the child that didn’t want to race